Focal Fire is a video marketing and production firm based in Los Angeles and The Inland Empire. We specialize in developing and producing effective digital media and strategies that maximize on-line professionalism and exposure.
This organization will not leave anyone behind, this is what we’re going to do….
- Prof. Hao Huang, Frankel Chair in Music and ACE Fellow, Scripps College
- COVID-19 Update -
Anxiety levels are at an all-time high and growing, as people worry about their health, safety and financial futures. A company can’t innovate if its workers are anxious, pessimistic and even afraid. People have to find ways to cope with uncertainty in a way that’s not paralyzing. Leaders have to find ways to move forward without taking damaging false steps.
So, what are some proactive techniques to move forward when we’re unsure of outcomes?
Many leadership and management experts suggest that in times of crisis, you need to focus on upping communication throughout your organization to all employees, creating fluid hierarchies, being transparent and allowing for nimble improvising to changing circumstances when necessary.
This is why making a professionally produced outreach video to diverse constituencies in your organization matters NOW. Use the present to communicate confidently, don’t wait until months from now when it’ll be too late to catch people’s attention to build belief in your organization. Instead of being overwhelmed by the challenge of anticipating large trends, focus on your core mission: The goal of your organization – the reason you exist and what you bring to the world – should serve as the litmus test for everything that you do as you work through uncertainty. Does this action help us realize our mission? Make sure your company knows what its mission is, constantly remind your team of that goal and drive toward it.
Effective leaders consider multiple perspectives when navigating uncharted waters by encouraging collaboration, input, and new ideas. Harvard Business Review career expert Patti Johnson writes: “Be inclusive, rely less on hierarchy and more on relevant experience. Above all, avoid the ‘I have all the answers’ trap. It’s important to know when your expertise helps and when it’s creating a blind spot.” When we’re under stress, we often go inward and exclude external inputs. Please fight this urge.
One of the first steps of an effective action plan in times of crisis is to make a Professional leadership video to employees; Another for customers. People need reassurance and a sense of a clear direction from their leaders. What worked before isn’t going to work in the future. Now is the time for CEOs and Presidents of institutions to become visionaries, dynamic leaders who care enough about their people and customers to reach out and clearly communicate that their people are all going to be all right, that their customers are going to be taken care of, that their organization is not just going to survive, it’s going to thrive! It’s about convincing people about how we’re all in this together and we’re all going to make it to the promised land by working together.
Focal Fire is confident this is best done by professionally produced short videos that will look much more professional than any Zoom conference video. Quality exudes confidence. These Focal Fire videos can be recorded and live-streamed, or put on the College or Organizations website for permanent access round the clock.
Focal Fire’s strategy is to first professionally and concisely target: Employees; Followed by; students, parents and last but not least, donors. Avoiding long drawn out speeches, our mission is to produce dynamic and highly effective 30-60 second branded video clips keeping College and Brands in the public eye as a relevant entites.
With a small investment that can pay off in sustaining institutional reputation and profile, we look forward to developing professional videos to propel your institution toward a successful future. Consultations by appointment only.
Daniel E. McCarty
Founder, Focal Fire
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